Decode Digital Advertising Terms

Decode Digital Advertising Terms!

Prospect Email Lists are compiled of potential customers that have opted-in to receive local advertising and may have interest in a company’s services or products. Target prospects by geography, demographics, interests, behaviors. Prospect lists are used to reach new potential customers, create brand awareness, and eventually create new customers.

House Lists are compiled of people who have opted-in and subscribed to receive promotions, information, and updates specifically from your business. This list is typically managed in-house to keep current customers updated on the latest products and services and also to reinvigorate past customers to entice them to come back and buy again.

Target Audience is a group of people identified as being likely interested in a company’s product or service. Target audiences share similar traits such as location, age, gender, education and more, but most importantly behaviors.

People-Based Advertising is a personalized approach to advertising that allows for relevant messaging at the most optimal time to the right people. This is done by compiling online, offline, and mobile data, and creating verified rich profiles of people to target.

Website Build This is the process of designing and building a new website to better optimize campaigns, and most importantly, create a better user experience when visiting a business’ website.

Website Transfer This is the process of moving a website to a new hosting provider. Transfers can be quick transactions involving changes in the DNS records of the website’s domain registrar.

Animated GIFs include a number of images or frames in a single file that are presented in a specific order to convey animation. A GIF can be set to loop indefinitely or halt after a few sequences.

Call-to-Action (CTA) is a message to the recipient intended to provoke an immediate response. A CTA is usually short and creates urgency. It directs the prospect of what action to take.

Cost-Per-Thousand (CPM) is cost per 1,000 display impressions or email messages.

Link building is the method of obtaining links from other websites to your own. This strategy focuses on improving site credibility and boosting relevant traffic and can help score higher SEO rankings.

Open Rate is the percentage of total campaign recipients who opened your email ad.

Click-Through-Rate (CTR) is the number of people who clicked on your email ad. To measure your email CTR percentage, divide the total number of people who clicked by the total number of emails sent and multiply the ratio by 100.

Click-to-Open Rate (CTOR) is the % of people who opened your ad and clicked on it. It is calculated by dividing the number of unique clicks by the number of unique opens. This helps measure the effectiveness of the email ad content, creative, subject line and more.

Analytics & Demographic Profiling allows businesses to find prospects that look like their best customers, segment in-house databases, and gain actionable insights from a business’s data.

HTML is the abbreviation for HyperText Markup Language. It is the programming code that is used to structure a web page or email, and its content.

A/B Testing in digital marketing is the process of showing two versions of the same email to different segments of prospects or customers at the same time, and then comparing which version improves conversions.